What they don't tell you - SEO
We've all been told that if we're going to have a website, we need to ensure that it's Search Engine Optimized.
But is that really the best use of your time and resources?
The first thing you need to do is determine your audience's Level of Awareness. This will help you understand if they are even searching for you in the first place!
If you're a plumber or you own a wedding venue, then you definitely want to show up in the search engines. You won't be in business long if you don't.
But if you're a marketing consultant or life coach or something similar, instead of SEO you will get better results if you invest your time and energy on organic posts, videos, and paid advertising.
If you're going to run a business, there are lots to do so you want to be efficient. Don't waste your time on endeavours that won't immediately and noticeably move the needle.
If you want some help ensuring that you're not chasing bees, let's get together for a 30-Minute Empathic Marketing Strategy Audit.
Here's the link to book that session: https://www.themarketingmedic.ca/audit