Empathic Marketing

When NOT to sell a completely amazing product online

Aug 15, 2022
The first thing a paramedic does as we approach an accident scene is assess the scene for safety.
If the scene isn't safe, we don't proceed.
The first thing a business owner needs to do is assess the demand or desire for their product or service.
If there is no demand, the business owner shouldn't proceed.
But what if you have a totally amazing product and there is a demand for it?
Should you still try and sell it online?
The obvious answer is "yes, of course", but that's not always the correct answer.
In this video I share 2 of my all time favourite products which are also 2 products I DON'T recommend attempting to sell online.