How to Apply Empathic Marketing to Your Website or Sales Funnel: A Comprehensive Guide

Master Empathic Marketing for your website or funnel. Learn to understand your audience, create compelling headlines, and address objections. Elevate conversions and brand resonance.

Oct 26, 2023

Is your terrific Offer COSTING you sales?

Sometimes your Offer might be so "good" that it deflects the problem you're trying to solve to a less pressing one that doesn't require immediate action.

Nov 23, 2022

Basement Beast Marketing Case Study - Earns an EMS A+

A case study review of the Basement Beast marketing funnel. This funnel earned an EMS A+.

Sep 02, 2022

What they don't tell you - Funnel Hacking

"Funnel hacking doesn't work". There, I said it. Watch the video and I explain a couple reasons why.

Aug 23, 2022

What they don't tell you - Funnels Part 1

Apparently "websites are dead" and you need a "funnel". But what is a funnel anyway?

Aug 22, 2022

What they don't tell you - SEO

Making sure your website is optimized for the search engines can be a lot of work and a big expense. Are there better ways to spend your time and money?

Aug 19, 2022

What they don't tell you - Websites

You'd think if you have a business you need a website right? But the type of business you have will determine how important that website is.

Aug 18, 2022

How to use Facebook to find the Hook that resonates with your audience

You know you need a Hook, but how do you know if you found the right one? Let Facebook tell you!

Aug 17, 2022

Don't run your business with an employee mentality

Most of us started our own businesses because we wanted to be our own bosses. But just because you're the boss, doesn't mean you don't have to do the work!

Aug 16, 2022

When NOT to sell a completely amazing product online

Sometimes it doesn't matter how great your product/service is, it just doesn't make sense to sell it with paid online traffic.

Aug 15, 2022